I am not a part of this, nor will I actually be able to visit, but this is awesome. Michel Gondry has set up a real store in New York to work as promotion for his upcoming Be Kind Rewind movie. What makes this promotion extra awesome is guests will be able to enter the store and shoot their own films; there are event 15 mimi-back lots which visitors can use. I think this movie will be great, but this type of promotion is really something special.
When asked about this particular promotion Gondry stated that he was offered a partnership with Blockbuster to due ads and posters etc, but turned them down stating that his movie is about the indi-video stores fighting for space against video store giants and it seemed wrong to use a promotion against the ideas of the film.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment